SPECIALIZED FOCUS ON YOUR MESSAGING
Willard can get your message delivered loud and clear where and when it matters most.
• Company branding
• Media outreach
• Internal media and marketing training
• Crisis management planning, training, and execution
• Broadcast consulting
• Broadcast talent representation
Media should be supported by a subject matter expert
Shepard’s decades in broadcasting, give him incredible insight into media operations and their inner workings on a level that allows him to design and execute a plan for your firm that at the end of the day brings business, and improves your company’s image within your community, and your industry. Shepard on a daily basis guided complex news investigations with legal, journalistic, ethical, and community components. These investigations that appeared on NBC television and online platforms many times consisted of exclusive content that no other journalist was able to obtain. His relationships in the legal, law-enforcement, judicial, military, aviation, political, and community outreach segments of the region enabled him to gain the trust of members of these communities and the general public to the point of where frequently he was the only journalist interested to bring these matters to the public light. This transfers to him being the perfect expert witness and defamation and other legal matters involving the broadcast industry and journalism. It also transfers to Shepard building an exterior communication plan for your organization or firm that highlights its strengths, and put your firm in a position should a crisis develop to be prepared, in advance, to handle the situation with the relationships already fostered with media and community members. His training of members of your firm to be broadcast and interview ready, no matter whether it’s TV, a podcast, or a social media, or online publication means a positive image for your company and your audience. His insight can get your firm, and your employees, ready to tell the good stories you have about your work, your impact on your areas economy, and will be ready in case an emergency arises.
He also represents broadcast journalists to increase their profile, improve their skill sets, and maximize their monetary value with broadcast operations.